When people discuss their brand, what they’re really referencing is their ability to hone and specify a single message. It’s important (and sometimes difficult) for companies to change with the times while still being able to stay on brand, but there are concrete strategies you can use to boost your consistency. One of the best places to start may be working your way from the outside in — starting with the boxes you use.
Sturdy, long, and narrow the Five Panel Folder (5PF) corrugated box is ideal for shipping many kinds of goods from multipacks of food to metal rods. Due to its length and the tough construction of its overlapping flaps, the 5PF can even handle difficult-to-pack items, such as slender fence rails, curtain rods, and wood doweling.